AURA is more than a brand it’s our family’s dream come true.

Our inspiration began on the sacred shores of the Dead Sea, where we first experienced the healing power of its minerals. What started as a simple family tradition bringing home mud and salt to share with loved ones grew into a passion to share this gift with the world.

In 2025, we turned that dream into reality and created AURA. As a small, family-owned business, every jar and every bottle we offer carries our heart in it. We carefully select each ingredient, staying true to the purity of nature, because we believe skincare should be more than just a routine it should be a ritual of self-love.

At AURA, we are not chasing trends or mass production. We are honoring something timeless: the magic of the Dead Sea. Our mission is simple to help people feel cared for, to bring peace into busy days, and to remind everyone that true beauty begins with wellness of body and soul.

When you support AURA, you’re not just buying skincare. You’re becoming part of our family, our story, and a tradition of healing we are proud to share. From our family to yours  welcome to AURA.